Black Entertainment Television…Selling Itself Out?

History of Consumer Society and the Mass Media

                                Most Americans who do not watch BET know very little about BET aka Black Entertainment Television. Many only know it as that channel with all the African American shows or the channel that used to have all those raunchy rap music videos. Well there is much more to BET than what first meets the eye. BET was created by Robert L Johnson on January 25th 1980. It was a weekly two hour block of television shows on Nickelodeon until 1983 when BET became its very own television channel. This was a very profound moment in black history because African Americans had never before had a television channel they could call their own. It was made by African Americans, for African Americans.

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